G2 Vendor Directory

Marketing Star vs. Omnisend

A side-by-side comparison based on G2 review data.

MetricMarketing Star

by Resulticks

Omnisend

by Omnisend

Overall rating4.74.6
Review count231,254
Ease of use9.69.2
Ease of setup9.89.2
Quality of support9.89.2
Meets requirements9.79.0
NPS86.95652273.019802
Small Business42.9%89.9%
Mid-Market38.1%9.1%
Enterprise19.0%0.9%
Total page views3093,366
Total LLM citations23723,890

Marketing Star

Marketing Star is a multichannel marketing platform designed specifically for small and medium-sized businesses. It combines essential marketing channels including Email, SMS, WhatsApp, QR Codes, Web Forms, Landing Pages, and Social Media into a single platform, eliminating the need to manage multiple disconnected tools. Many marketing solutions are either too complex and costly for growing businesses or too limited to support long-term growth. Marketing Star bridges that gap by providing powerful multichannel marketing capabilities in an easy-to-use interface.

Pros

  • Ease of Use
  • Automation Efficiency
  • Intuitive
  • Helpful
  • User Analytics
  • Customer Support

Omnisend

Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Email Marketing
  • Automation
  • Intuitive