G2 Vendor Directory

Marigold Loyalty vs. Smile.io

A side-by-side comparison based on G2 review data.

MetricMarigold Loyalty

by Zeta Global

Smile.io

by Smile.io

Overall rating4.64.6
Review count12471
Ease of use9.19.3
Ease of setup9.39.3
Quality of support9.69.6
Meets requirements9.58.9
NPS91.66666774.200426
Small Business41.7%92.5%
Mid-Market50.0%7.3%
Enterprise8.3%0.2%
Total page views1161,783
Total LLM citations26511,315

Marigold Loyalty

Establishing an emotional connection between your brand and customers is the height of marketing success. But achieving it requires a complex, dynamic orchestration of activities and behaviors between your brand and customers that drive engagement at every touchpoint. Marigold Loyalty technology and services deliver frictionless interactions that will transform your customers’ experiences, increase their visit frequency and spend, and drive the advanced loyalty your brand craves.

Pros

  • Customization
  • Personalization
  • Intuitive
  • Features

Smile.io

Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.

Pros

  • Ease of Use
  • Customer Support
  • Rewards Program
  • Easy Setup
  • Easy Integrations
  • Setup Ease