G2 Vendor Directory

Mapp Marketing Cloud vs. Looker

A side-by-side comparison based on G2 review data.

MetricMapp Marketing Cloud

by Mapp Digital

Looker

by Google

Overall rating3.94.4
Review count701,653
Ease of use7.88.5
Ease of setup7.18.5
Quality of support8.48.8
Meets requirements8.28.9
NPS24.24242458.653241
Small Business24.3%19.6%
Mid-Market37.1%60.3%
Enterprise38.6%20.1%
Total page views1542,894
Total LLM citations42014,147

Mapp Marketing Cloud

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection.

Pros

  • Analytics
  • Time Efficiency
  • Automation Features
  • Automation Efficiency
  • Time-Saving
  • Automation

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Pros

  • Ease of Use
  • Insights
  • Easy Integrations
  • Integrations
  • Data Visualization
  • Analytics