G2 Vendor Directory

Maplytics vs. Loqate

A side-by-side comparison based on G2 review data.

MetricMaplytics

by Inogic

Loqate

by GBG

Overall rating4.74.5
Review count1956
Ease of use9.39.0
Ease of setup9.48.8
Quality of support9.89.0
Meets requirements8.99.0
NPS84.21052669.090909
Small Business41.2%50.0%
Mid-Market58.8%28.6%
Enterprise0.0%21.4%
Total page views209441
Total LLM citations1615,363

Maplytics

Maplytics is a Microsoft certified geo-mapping & location intelligence solution for Microsoft Dynamics 365 CRM that helps businesses turn CRM data into actionable maps, routes, territories, and location-based insights. It brings mapping capabilities directly into Dynamics 365, Dataverse, Power Apps, and Power Pages, helping sales, field service, marketing, and operations teams make better decisions based on where customers, prospects, resources, and opportunities are located.

Pros

  • Customer Support
  • Route Optimization
  • Map Creation
  • Useful
  • Time-saving
  • Implementation Ease

Loqate

GBG Loqate is the world’s leading address verification provider, trusted by over 20,000 brands including IBM, Mastercard, ASOS, Oracle and Sephora. Global coverage across 250 countries and territories delivers local precision, even in hard-to-address markets. Reach is GBG Loqate’s agentic-ready decisioning layer for customer contact data.

Pros

  • Ease of Use
  • Address Validation
  • Data Accuracy
  • Customer Support
  • Accuracy
  • Time-saving