G2 Vendor Directory

MailBluster vs. iContact

A side-by-side comparison based on G2 review data.

MetricMailBluster

by MailBluster

iContact

by Ziff Davis

Overall rating4.84.1
Review count241,251
Ease of use9.38.6
Ease of setup8.88.6
Quality of support9.48.9
Meets requirements9.68.6
NPS87.539.542484
Small Business95.5%64.0%
Mid-Market4.5%26.1%
Enterprise0.0%9.8%
Total page views485333
Total LLM citations687890

MailBluster

Trusted by over 66,000 customers, MailBluster provides powerful and affordable email marketing solutions for businesses of all sizes. From small businesses to large enterprises, the platform offers essential tools for creating, sending, automating, and tracking email campaigns. MailBluster helps you send engaging bulk emails, nurture your audience, and support sales with attractive visuals and automated delivery. Its intuitive email composer makes personalization easy, while built-in AI assistance helps you create images and headings for your campaigns.

Pros

  • Ease of Use
  • Simple
  • Customer Support
  • Easy Integration
  • Intuitive
  • Affordable

iContact

Get iContact Free by visiting iContact.com (link in bio), no credit card required! Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need.

Pros

  • Ease of Use
  • Easy Creation
  • Contact Management
  • Reliability
  • Email Marketing
  • Simple