G2 Vendor Directory

Magnite, for Sellers vs. Brand+ Marketplace (formerly Smaato)

A side-by-side comparison based on G2 review data.

MetricMagnite, for Sellers

by Magnite

Brand+ Marketplace (formerly Smaato)

by Verve Group

Overall rating3.24.4
Review count2013
Ease of use7.88.0
Ease of setup8.29.3
Quality of support7.29.4
Meets requirements7.58.0
NPS-26.31578966.666667
Small Business21.1%30.0%
Mid-Market52.6%60.0%
Enterprise26.3%10.0%
Total page views14656
Total LLM citations39923

Magnite, for Sellers

Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.

Pros

    Brand+ Marketplace (formerly Smaato)

    Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

    Pros