G2 Vendor Directory

MadKudu vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricMadKudu

by HG Insights

Apollo.io

by Apollo.io

Overall rating4.54.7
Review count469,851
Ease of use8.49.2
Ease of setup8.69.0
Quality of support9.48.9
Meets requirements9.09.2
NPS64.44444483.992806
Small Business15.2%66.9%
Mid-Market58.7%28.4%
Enterprise26.1%4.7%
Total page views32326,360
Total LLM citations976186,531

MadKudu

MadKudu is an AI Sales assistant that makes prospecting easy — right where your sellers already work (Gong, Salesforce, Outreach…). It automates the tedious tasks of prioritizing, researching and engaging with prospects. By automating the research of your internal data and combining with external signals, MadKudu delivers all the insights sellers need to take action, all in one place.

Pros

  • Helpful
  • Prospecting
  • Lead Generation
  • Salesforce Integration
  • Data Accuracy
  • Insights Value

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation