Luru AI SDR vs. Scratchpad
A side-by-side comparison based on G2 review data.
| Metric | Luru AI SDR | Scratchpad |
|---|---|---|
| Overall rating | 4.8 | 4.8 |
| Review count | 32 | 1,493 |
| Ease of use | 9.8 | 9.6 |
| Ease of setup | 9.9 | 9.5 |
| Quality of support | 9.6 | 9.7 |
| Meets requirements | 9.3 | 9.3 |
| NPS | 93.75 | 91.032609 |
| Small Business | 48.4% | 21.2% |
| Mid-Market | 41.9% | 57.9% |
| Enterprise | 9.7% | 20.9% |
| Total page views | 98 | 535 |
| Total LLM citations | 300 | 2,284 |
Luru AI SDR
Luru is an AI SDR tool built to sound like a real person, not a robot. Sales teams use it to run cold outbound, nurture quiet leads, revive lost deals, or turn anonymous website visitors into qualified meetings. What sets Luru apart is the human quality of its messages. The AI writes in a way that feels natural, thoughtful, and relevant—like it came from someone on your team. No templates. No robotic tone. Just smart outreach that people actually reply to. It helps you scale conversations without burning out your team—or your TAM.
- Automation
- Lead Generation
- Time-saving
- Integrations
- Time-Saving
- CRM Integration
Scratchpad
Scratchpad: The AI workspace for sales Remove admin work. Execute flawlessly. Win more deals. Scratchpad is the AI workspace built for sales. It removes admin work for sellers and drives strategy and execution on every deal — automated before and after every call. Sellers use Scratchpad to: - Update Salesforce fields from calls, emails, and notes - Take structured notes tied to opportunities and accounts - Draft follow-ups, business cases, and handoff docs - Review deals, surface risks, and prep for next steps - Qualify pipeline consistently with MEDDIC, SPICED, or custom criteria - The
- Ease of Use
- Helpful
- Salesforce Integration
- Time-saving
- Daily Use
- CRM Integration