Luna from Unity vs. Somplo

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

Somplo is a Creative Management Platform (CMP) designed to help media agencies, publishers, and brands to create Rich Media ads in very intuitive, simple and fast way. Somplo platform supports a wide range of Rich Media ad units, including Interactive Ads, Dynamic Ads, Video, Skins, Social Display, and more — by using predefined template solution. With Somplo, companies get the flexibility to deliver display campaigns across leading programmatic platforms like DV360, GDN, GAM, Adform, Xandr, The Trade Desk, Yahoo DSP, RTB House, Pubmatic, Outbrain, and others, within Mobile and Desktop.