G2 Vendor Directory

Luna from Unity vs. Smartly

A side-by-side comparison based on G2 review data.

MetricLuna from Unity

by Unity

Smartly

by Smartly.io

Overall rating4.44.4
Review count81478
Ease of use8.38.5
Ease of setup8.68.6
Quality of support9.79.4
Meets requirements8.78.8
NPS64.10256457.568807
Small Business32.0%20.7%
Mid-Market57.3%49.6%
Enterprise10.7%29.7%
Total page views581,505
Total LLM citations19524,343

Luna from Unity

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

Pros

    Smartly

    Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.

    Pros