G2 Vendor Directory

Luna from Unity vs. InAppStory

A side-by-side comparison based on G2 review data.

MetricLuna from Unity

by Unity

InAppStory

by InAppStory

Overall rating4.45.0
Review count8166
Ease of use8.310.0
Ease of setup8.610.0
Quality of support9.79.9
Meets requirements8.79.9
NPS64.102564100
Small Business32.0%36.9%
Mid-Market57.3%26.2%
Enterprise10.7%36.9%
Total page views58181
Total LLM citations195240

Luna from Unity

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

Pros

    InAppStory

    InAppStory helps product and marketing teams communicate with users inside the app more frequently, interactively, and personally as mobile products become more complex and user journeys multiply. Combining in-app stories, messages, mini-games, and banners in one no-code platform, InAppStory lets teams publish and update content in minutes without waiting for app releases or additional development.

    Pros

    • Customer Engagement
    • Engagement
    • Audience Engagement
    • Versatility
    • Efficiency
    • Sales