G2 Vendor Directory

Luna from Unity vs. AppsFlyer

A side-by-side comparison based on G2 review data.

MetricLuna from Unity

by Unity

AppsFlyer

by AppsFlyer

Overall rating4.44.5
Review count81780
Ease of use8.38.7
Ease of setup8.68.3
Quality of support9.78.8
Meets requirements8.78.9
NPS64.10256469.301713
Small Business32.0%30.5%
Mid-Market57.3%42.0%
Enterprise10.7%27.5%
Total page views582,475
Total LLM citations19517,299

Luna from Unity

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

Pros

    AppsFlyer

    AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

    Pros

    • Analytics
    • Features
    • Ease of Use
    • Insights
    • User Interface
    • Attribution