G2 Vendor Directory

Looker vs. Zoho Analytics

A side-by-side comparison based on G2 review data.

MetricLooker

by Google

Zoho Analytics

by Zoho

Overall rating4.44.2
Review count1,653290
Ease of use8.58.3
Ease of setup8.58.4
Quality of support8.88.4
Meets requirements8.98.5
NPS58.65324147.902098
Small Business19.6%50.9%
Mid-Market60.3%41.9%
Enterprise20.1%7.3%
Total page views2,894949
Total LLM citations14,14710,946

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Pros

  • Ease of Use
  • Insights
  • Easy Integrations
  • Integrations
  • Data Visualization
  • Analytics

Zoho Analytics

Zoho Analytics is a GenAI-powered self-service BI and analytics platform that helps businesses collect, prepare, analyze, and present insights from their data, all within minutes. Integrate with 500+ native data sources, like files, feeds, local and cloud databases, cloud storage, and popular business apps. Clean, transform, enrich, and catalog data with our agentic AI-powered, self-service data preparation and management capabilities.

Pros

  • Ease of Use
  • Analytics
  • Integrations
  • Data Visualization
  • Dashboard Usability
  • Easy Integrations