G2 Vendor Directory

Looker vs. Toucan

A side-by-side comparison based on G2 review data.

MetricLooker

by Google

Toucan

by Toucan Toco

Overall rating4.44.7
Review count1,653182
Ease of use8.59.4
Ease of setup8.59.0
Quality of support8.89.6
Meets requirements8.99.2
NPS58.65324182.122905
Small Business19.6%43.4%
Mid-Market60.3%28.0%
Enterprise20.1%28.6%
Total page views2,894216
Total LLM citations14,147811

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Pros

  • Ease of Use
  • Insights
  • Easy Integrations
  • Integrations
  • Data Visualization
  • Analytics

Toucan

Toucan is an AI-embedded analytics platform designed to assist independent software vendors (ISVs) and SaaS companies in integrating advanced analytics features directly into their products, eliminating the need for building these capabilities from the ground up. This platform is tailored specifically for customer-facing applications, meaning that the end users are the clients of these companies rather than internal analysts.

Pros

  • Easy Integrations
  • Integrations
  • Ease of Use
  • Data Visualization
  • Insights
  • Learning Efficiency