G2 Vendor Directory

Looker vs. Data Studio

A side-by-side comparison based on G2 review data.

MetricLooker

by Google

Data Studio

by Google

Overall rating4.44.4
Review count1,653476
Ease of use8.58.5
Ease of setup8.58.7
Quality of support8.87.7
Meets requirements8.98.7
NPS58.65324158.021978
Small Business19.6%45.9%
Mid-Market60.3%36.9%
Enterprise20.1%17.2%
Total page views2,894911
Total LLM citations14,1472,764

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Pros

  • Ease of Use
  • Insights
  • Easy Integrations
  • Integrations
  • Data Visualization
  • Analytics

Data Studio

Data Studio offers self-service business intelligence with unmatched flexibility for smarter business decisions. Featuring connections to more than 1,000+ data sources, you can create highly visual, intuitive reports and share them with your team with consistent metrics. Data Studio helps you tell impactful stories by creating and sharing engaging reports and data visualization, showcasing your business metrics and dimensions with intuitive smart reports, with automatic sharing for informed collaboation.

Pros

  • Ease of Use
  • Visualization
  • Easy Integrations
  • Data Visualization
  • Easy Creation
  • Collaborative Sharing