Lefty vs. Meltwater

Lefty is an end-to-end influencer marketing platform designed to assist leading lifestyle brands in effectively managing their influencer programs. This comprehensive solution streamlines various aspects of influencer marketing, including talent discovery and qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking. By centralizing these functions, Lefty enables brands and agencies to optimize their influencer marketing strategies and achieve better results.

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact.