LeadSquared Sales CRM vs. Forwrd

LeadSquared Sales CRM is our core sales execution product, built to support inside sales, call center, and field sales teams in managing leads, tracking pipeline activity, and closing deals from a single platform. It functions as the central hub that our other modules — marketing, mobile, service — connect into. We cover several areas of the sales process. Our lead management handles capturing leads from various sources, qualifying and scoring them automatically, and routing them to the appropriate rep or team based on configurable rules.

Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become smarter every day, learning from new data in real time. Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself, without any manual work. Scores can be pushed into the business apps employees use daily (e.g., SFDC, HubSpot, Slack) to enable frontline employees to focus on their best prospects and customers.