LeadSquared Mobile vs. LeadSquared Sales CRM

LeadSquared Mobile is our mobile CRM application, available on both Android and iOS, which we built to extend core CRM functionality to field-based and on-the-go sales and service teams. We designed it less as a scaled-down companion app and more as a dedicated tool for employees who spend most of their time outside an office — field sales reps, collection agents, relationship managers, and similar roles.

LeadSquared Sales CRM is our core sales execution product, built to support inside sales, call center, and field sales teams in managing leads, tracking pipeline activity, and closing deals from a single platform. It functions as the central hub that our other modules — marketing, mobile, service — connect into. We cover several areas of the sales process. Our lead management handles capturing leads from various sources, qualifying and scoring them automatically, and routing them to the appropriate rep or team based on configurable rules.