Lead Onion vs. Propensity

Lead Onion analyzes over 20 distinct sources of intent data, all under one roof. Our advanced system identifies who is researching what and when, giving you a competitive edge. By importing unstructured intent data, categorizing it by source, and pinpointing intent spikes, we highlight research surges, allowing you to engage directly with potential customers before your competition even knows they exist. Our automated AI driven cadences provide seamless connections, ensuring that you never miss a beat in your pursuit of new opportunities.

Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result?