G2 Vendor Directory

Launchmetrics vs. Reftab

A side-by-side comparison based on G2 review data.

MetricLaunchmetrics

by Lectra

Reftab

by Reftab

Overall rating4.64.3
Review count8921
Ease of use8.98.8
Ease of setup8.39.0
Quality of support9.79.0
Meets requirements8.89.1
NPS75.28089952.380952
Small Business49.4%28.6%
Mid-Market35.6%57.1%
Enterprise14.9%14.3%
Total page views311183
Total LLM citations2,257576

Launchmetrics

Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Coverage
  • Time-saving
  • Efficiency Improvement

Reftab

Reftab is built for modern IT teams who want a powerful and flexible solution to manage hardware and software in one place. Since 2013, IT teams have relied on Reftab to track, manage, and automate their hardware and software asset management — with over 1.8 million assets currently managed on the platform. That track record shows up in the recognition. Reftab has earned awards year after year, including Forbes Best in Class, Gartner IT Management Category Leadership, and Capterra awards for Best Value and Ease of Use.

Pros

  • Inventory Management
  • Work Orders
  • Customer Support
  • Features
  • Ease of Use
  • Dashboard Customization