G2 Vendor Directory

Later Influence vs. Kolsquare

A side-by-side comparison based on G2 review data.

MetricLater Influence

by Later

Kolsquare

by Kolsquare

Overall rating4.54.3
Review count46998
Ease of use8.88.6
Ease of setup8.88.7
Quality of support9.59.2
Meets requirements9.08.6
NPS67.03056850
Small Business44.4%69.6%
Mid-Market31.5%27.5%
Enterprise24.1%2.9%
Total page views1,731272
Total LLM citations10,7642,814

Later Influence

Later Influence is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable influencer campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible and rapidly growing investments: influencer marketing.

Pros

  • Ease of Use
  • Campaign Management
  • Communication
  • Influencer Management
  • Helpful
  • Customer Support

Kolsquare

Kolsquare is the creator marketing intelligence platform for marketing leaders and teams who want to make influencer marketing a measurable, scalable and responsible growth channel. More than 2,000 brands and agencies use Kolsquare, with creator data in 180 countries and customer success in 7+ languages. As an end-to-end influencer marketing platform, Kolsquare covers creator discovery, vetting, outreach, campaign management, reporting, payments and competitor benchmarking across Instagram, TikTok, YouTube, Twitch, Snapchat and Facebook.

Pros

  • Ease of Use
  • Influencer Management
  • Campaign Management
  • Detailed Information
  • Setup Ease
  • Analytics