G2 Vendor Directory

Later Influence vs. Influential powered by Captiv8

A side-by-side comparison based on G2 review data.

MetricLater Influence

by Later

Influential powered by Captiv8

by Captiv8

Overall rating4.54.7
Review count469505
Ease of use8.89.2
Ease of setup8.89.3
Quality of support9.59.6
Meets requirements9.09.3
NPS67.03056876.540755
Small Business44.4%24.6%
Mid-Market31.5%25.0%
Enterprise24.1%50.4%
Total page views1,731788
Total LLM citations10,7642,882

Later Influence

Later Influence is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable influencer campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible and rapidly growing investments: influencer marketing.

Pros

  • Ease of Use
  • Campaign Management
  • Communication
  • Influencer Management
  • Helpful
  • Customer Support

Influential powered by Captiv8

Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook. For more information, visit www.captiv8.com

Pros

  • Campaign Management
  • Influencer Management
  • Ease of Use
  • Customer Support
  • Helpful
  • Time-saving