Lapis vs. The Brief

Lapis helps teams generate on-brand advertising creatives using AI. By using a company’s existing assets like logos, colors, fonts, and product images, Lapis produces image ads that match your brand’s visual identity and voice across Facebook, Instagram, WhatsApp, LinkedIn, and Google. Marketers can prompt Lapis in natural language to create, iterate, and export ad creatives in seconds, which gives them the ability to run experiments and A/B tests at scale.

The Brief is the AI agency for marketers. It brings your entire campaign process—strategy, creation, media, and optimization—into one intelligent flow. Powered by connected AI agents, The Brief helps you move from idea to impact faster, learning and improving with every cycle. Here’s what you can do with The Brief: 1. Discover what works - Fuel your next campaign with instant market intelligence. - The Discover agent analyzes your category, competitors, and creative trends in seconds—then translates them into actionable insights and inspiration.