G2 Vendor Directory

Lapis vs. Icon

A side-by-side comparison based on G2 review data.

MetricLapis

by Lapis

Icon

by Icon

Overall rating4.94.8
Review count12120
Ease of use9.79.4
Ease of setup9.79.5
Quality of support9.49.7
Meets requirements9.79.5
NPS95.04132295
Small Business30.6%100.0%
Mid-Market47.9%0.0%
Enterprise21.5%0.0%
Total page views11,721240
Total LLM citations2,185146

Lapis

Lapis helps teams generate on-brand advertising creatives using AI. By using a company’s existing assets like logos, colors, fonts, and product images, Lapis produces image ads that match your brand’s visual identity and voice across Facebook, Instagram, WhatsApp, LinkedIn, and Google. Marketers can prompt Lapis in natural language to create, iterate, and export ad creatives in seconds, which gives them the ability to run experiments and A/B tests at scale.

Pros

  • Time-Saving
  • Ease of Use
  • Features
  • Variety
  • AI Integration
  • Customization

Icon

Icon is the Human Admaker. 6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos. Powered by Admaker 2.0 software: track progress, review ads, rebook creators, & reuse assets.

Pros