Kraken.io Image Optimizer vs. TwicPics

The majority of today's static web traffic is made up of images. While many tools exist for preparing images for the web, such as Photoshop's Save For Web tool and a plethora of other existing resizing and compression techniques, most tools have major shortcomings - such as being restricted to just one format (such as GIF, PNG or JPEG). Many tools will simply force an image down to a particular quality level such as a quality setting of 70 for JPEG images, regardless of what the results look like.

TwicPics streamlines your image management and makes all the best practices of responsive web images accessible with just a few lines of code. Easy to integrate, TwicPics performs image optimizations on the fly, according to the browser context. It takes care of pixel-perfect resizing, art direction, placeholder generation, caching policy and delivery from a global CDN. The same features are also available for embedded videos. Dozens of internationally known brands rely on TwicPics to combine fast pageload speed with high visual quality.