Kraken.io Image Optimizer vs. imgix

The majority of today's static web traffic is made up of images. While many tools exist for preparing images for the web, such as Photoshop's Save For Web tool and a plethora of other existing resizing and compression techniques, most tools have major shortcomings - such as being restricted to just one format (such as GIF, PNG or JPEG). Many tools will simply force an image down to a particular quality level such as a quality setting of 70 for JPEG images, regardless of what the results look like.

Images are the most important connective tissue of the Internet, informing peoples’ buying decisions, linking content to people, and people to each other. Most businesses wrongly view images as a long-solved problem despite the visual media landscape becoming more complicated and diverse than ever in the last ten years. Getting your images wrong has negative consequences that will compound over time, severely limiting your business in unexpected and resounding ways. The challenges are especially apparent for highly interactive websites with frequent updates and rich multimedia content.