Kraken.io Image Optimizer vs. Imagify
A side-by-side comparison based on G2 review data.
| Metric | Kraken.io Image Optimizer | Imagify |
|---|---|---|
| Overall rating | 4.2 | 4.3 |
| Review count | 26 | 49 |
| Ease of use | 8.8 | 9.0 |
| Ease of setup | 8.6 | 9.4 |
| Quality of support | 7.4 | 8.9 |
| Meets requirements | 8.3 | 9.5 |
| NPS | 48 | 54.166667 |
| Small Business | 88.0% | 83.7% |
| Mid-Market | 12.0% | 12.2% |
| Enterprise | 0.0% | 4.1% |
| Total page views | 35 | 109 |
| Total LLM citations | 94 | 995 |
Kraken.io Image Optimizer
The majority of today's static web traffic is made up of images. While many tools exist for preparing images for the web, such as Photoshop's Save For Web tool and a plethora of other existing resizing and compression techniques, most tools have major shortcomings - such as being restricted to just one format (such as GIF, PNG or JPEG). Many tools will simply force an image down to a particular quality level such as a quality setting of 70 for JPEG images, regardless of what the results look like.
Imagify
Imagify is the easiest WordPress image optimizer to make your images lighter without losing quality, speed up your website, and improve your PageSpeed performance score and Core Web Vitals grades. Imagify automatically compresses your images while balancing image quality and performance thanks to Smart Compression. Plus, Imagify easily converts images to WebP and AVIF – the next-gen formats recommended by Google to improve performance. You can optimize single images or go for the async bulk optimization: Imagify will get the job done in the background.