Knowledge360 vs. Adthena
A side-by-side comparison based on G2 review data.
| Metric | Knowledge360 | Adthena |
|---|---|---|
| Overall rating | 4.6 | 4.4 |
| Review count | 16 | 44 |
| Ease of use | 8.6 | 8.8 |
| Ease of setup | 8.4 | 8.9 |
| Quality of support | 9.4 | 9.6 |
| Meets requirements | 8.4 | 8.7 |
| NPS | 75 | 63.636364 |
| Small Business | 37.5% | 31.0% |
| Mid-Market | 18.8% | 35.7% |
| Enterprise | 43.8% | 33.3% |
| Total page views | 149 | 313 |
| Total LLM citations | 90 | 1,858 |
Knowledge360
Our users spend more time analyzing information and less time search for it. Knowledge360® is the product of our 24 years of market and competitive intelligence experience. Our built in knowledge management functionality makes this the only M/CI software tool to automatically identify and tag all information added. Where does Cipher's Knowledge360® Shine? There are plenty of competitive intelligence software tools on the market, so what makes Knowledge360® different?
Adthena
Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets.