Magnet vs. Balto

Magnet, our AI-based audience engagement tool for online media companies, can automate your processes and transform the way you deliver news. Show relevant news stories, deliver personalized recommended news, generate topic pages, send personalized newsletters, and enable smart topic alerts to deliver a complete storytelling experience with a personalized touch. Operated on Klangoo’s powerful Semantic Engine, Magnet’s AI software doesn’t need training and supports over 100 languages.

Balto is the AI workforce for the contact center. Balto delivers a complete contact center solution in a single license, uniting best-in-class Agent Assist, QA, Compliance, Coaching, Notes, and Insights in one cohesive platform. The result is value at every level of the organization: agents perform better, QA teams eliminate manual reviews, supervisors can coach at scale, and executive leaders gain clear visibility into conversation-driven business trends. Top-performing contact centers rely on Balto to protect revenue, reduce compliance risk, and improve customer experiences.