Key Survey vs. Ideally

Key Survey by FORM is the industry’s most customizable survey management solution designed to transform customer and team member experiences for good. Easily create surveys with multichannel distribution that include custom end-to-end design options, including colors, fonts, and logos. Then group responses by participant type, region, and custom fields for at-a-glance review and analysis. Use role-based access to get the data you need and open API and integrations to connect survey response with other systems of record.

Ideally is a self-service consumer research platform built for the speed that the market actually moves at. No briefing cycles. No six-figure projects. Highest-rated consumer research platform on G2, 4.8/5.0. Rated higher than Qualtrics, Suzy, Attest, and Zappi. 8+ million consumer questions answered across 30+ countries. Trusted by 250+ brands and agencies across the US, UK and APAC trust Ideally, including Treasury Wine Estates, Burger King, Google and Rémy Cointreau. Most brands make their biggest decisions on thin evidence. Slow data, old insight, or a gut call. Ideally fixes that.