Key Survey vs. Centiment

Key Survey by FORM is the industry’s most customizable survey management solution designed to transform customer and team member experiences for good. Easily create surveys with multichannel distribution that include custom end-to-end design options, including colors, fonts, and logos. Then group responses by participant type, region, and custom fields for at-a-glance review and analysis. Use role-based access to get the data you need and open API and integrations to connect survey response with other systems of record.

Centiment is a market research platform that helps teams design surveys, collect data, and turn results into analysis-ready findings. It brings key steps of the research workflow into one place so teams can move from a research question to an interpretable output with consistent structure and methodology. Centiment is used by product, marketing, and research teams to support decisions such as validating product direction, testing concepts, refining positioning, and measuring customer experience.