G2 Vendor Directory

Kevel vs. PubMatic

A side-by-side comparison based on G2 review data.

MetricKevel

by Kevel

PubMatic

by PubMatic

Overall rating4.53.2
Review count4311
Ease of use8.27.0
Ease of setup8.47.1
Quality of support9.37.1
Meets requirements8.96.7
NPS65.116279-18.181818
Small Business48.8%44.4%
Mid-Market41.9%44.4%
Enterprise9.3%11.1%
Total page views181284
Total LLM citations1,092982

Kevel

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more - allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. Learn more at www.kevel.com.

Pros

    PubMatic

    PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation.

    Pros