G2 Vendor Directory

Kevel vs. MAX by AppLovin

A side-by-side comparison based on G2 review data.

MetricKevel

by Kevel

MAX by AppLovin

by AppLovin

Overall rating4.54.2
Review count4321
Ease of use8.28.4
Ease of setup8.48.0
Quality of support9.38.9
Meets requirements8.98.2
NPS65.11627942.857143
Small Business48.8%28.6%
Mid-Market41.9%66.7%
Enterprise9.3%4.8%
Total page views181298
Total LLM citations1,0924,181

Kevel

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more - allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. Learn more at www.kevel.com.

Pros

    MAX by AppLovin

    MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

    Pros