G2 Vendor Directory

Kevel vs. Equativ

A side-by-side comparison based on G2 review data.

MetricKevel

by Kevel

Equativ

by Equativ

Overall rating4.54.0
Review count4312
Ease of use8.28.4
Ease of setup8.47.9
Quality of support9.37.7
Meets requirements8.99.2
NPS65.11627927.272727
Small Business48.8%58.3%
Mid-Market41.9%25.0%
Enterprise9.3%16.7%
Total page views181145
Total LLM citations1,092312

Kevel

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more - allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. Learn more at www.kevel.com.

Pros

    Equativ

    Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.

    Pros