Kevel vs. Brand+ Marketplace (formerly Smaato)
A side-by-side comparison based on G2 review data.
| Metric | Kevel | Brand+ Marketplace (formerly Smaato) |
|---|---|---|
| Overall rating | 4.5 | 4.4 |
| Review count | 43 | 13 |
| Ease of use | 8.2 | 8.0 |
| Ease of setup | 8.4 | 9.3 |
| Quality of support | 9.3 | 9.4 |
| Meets requirements | 8.9 | 8.0 |
| NPS | 65.116279 | 66.666667 |
| Small Business | 48.8% | 30.0% |
| Mid-Market | 41.9% | 60.0% |
| Enterprise | 9.3% | 10.0% |
| Total page views | 181 | 56 |
| Total LLM citations | 1,092 | 23 |
Kevel
Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more - allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. Learn more at www.kevel.com.
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com