Julius vs. Lefty

Julius is an influencer-marketing platform offering scalable full-funnel solutions driven by data. Its proprietary technology serves enterprise clients’ unique needs in identifying, activating and accurately measuring and gaining the best value on their campaigns. The company has attracted global clients including Allergan, NARS, Mediacom, and Club Med. With a footprint in influencer marketing dating back to 2012, Julius was formalized in 2017 by Jared Augustine, Tiki Barber and Marc Gerson.

Lefty is an end-to-end influencer marketing platform designed to assist leading lifestyle brands in effectively managing their influencer programs. This comprehensive solution streamlines various aspects of influencer marketing, including talent discovery and qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking. By centralizing these functions, Lefty enables brands and agencies to optimize their influencer marketing strategies and achieve better results.