iQ media vs. Truescope

With unprecedented data and research functionality, iQ media equips every marketer, public relations, advertising and broadcast media professional with better data and deeper analysis for smarter media intelligence that goes beyond simple media monitoring. We overlay each of your most important KPIs in one simple visualization, and sync that data directly with the exact moments your brand is seen or heard on every screen. The software is designed to better measure share of voice and ROI of media investments.

Truescope is a sophisticated media monitoring and intelligence platform designed to assist PR professionals, corporations, and agencies in effectively tracking, analyzing, and responding to media coverage. In an era where timely and relevant information is vital, Truescope empowers users to stay informed and engaged with their audience, ensuring that they can navigate the complexities of the media landscape with confidence. This platform is particularly beneficial for PR agencies and organizations that require real-time insights without the constraints of traditional, long-term contracts.