iQ media vs. eMedia Monitor

With unprecedented data and research functionality, iQ media equips every marketer, public relations, advertising and broadcast media professional with better data and deeper analysis for smarter media intelligence that goes beyond simple media monitoring. We overlay each of your most important KPIs in one simple visualization, and sync that data directly with the exact moments your brand is seen or heard on every screen. The software is designed to better measure share of voice and ROI of media investments.

eMM provides Media Intelligence based on monitoring the media in more than 90 countries worldwide featuring the industry’s widest broadcast channel coverage including sources like TV and radio, complemented by a comprehensive line-up of websites, podcasts, social TV and web TV. A user-friendly platform unifies and visualizes data in reports and allows users to drill down and review media or connect to their internal business intelligence system.