iQ media vs. Determ

With unprecedented data and research functionality, iQ media equips every marketer, public relations, advertising and broadcast media professional with better data and deeper analysis for smarter media intelligence that goes beyond simple media monitoring. We overlay each of your most important KPIs in one simple visualization, and sync that data directly with the exact moments your brand is seen or heard on every screen. The software is designed to better measure share of voice and ROI of media investments.

Determ, previously known as Mediatoolkit, is an AI-powered online media monitoring platform designed to help you make smarter business decisions with real-time insights into consumer behavior, competitor strategies, and market trends. Track keywords, phrases, or brand names across 100+ million online sources, in any language or location, and identify the mentions that matter most. With Determ, you can view, filter, and analyze all your media mentions in a single feed.