G2 Vendor Directory

Instapage vs. Fullstory

A side-by-side comparison based on G2 review data.

MetricInstapage

by airSlate

Fullstory

by Fullstory

Overall rating4.34.5
Review count5211,052
Ease of use9.28.5
Ease of setup9.28.6
Quality of support8.99.1
Meets requirements8.78.9
NPS57.79092770.667957
Small Business64.5%37.8%
Mid-Market27.8%43.9%
Enterprise7.7%18.3%
Total page views5613,734
Total LLM citations4,26023,312

Instapage

Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.

Pros

  • Ease of Use
  • Landing Pages
  • Easy Creation
  • Intuitive
  • Easy Setup
  • User Experience

Fullstory

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.

Pros

  • Ease of Use
  • Insights
  • Customer Support
  • Helpful
  • Data Analytics
  • Session Replay