G2 Vendor Directory

Insightsfirst vs. Pathmatics by Sensor Tower

A side-by-side comparison based on G2 review data.

MetricInsightsfirst

by Evalueserve

Pathmatics by Sensor Tower

by Pathmatics (By Sensor Tower)

Overall rating4.84.3
Review count14345
Ease of use9.69.3
Ease of setup9.69.3
Quality of support9.98.9
Meets requirements9.58.5
NPS92.85714350.15674
Small Business14.3%11.6%
Mid-Market21.4%48.1%
Enterprise64.3%40.3%
Total page views82320
Total LLM citations1007,700

Insightsfirst

Insightsfirst helps you compete, get an edge in the marketplace, and make intelligent decisions at the right time. The Fortune 500, Global Strategy Consulting, Accounting and Advisory, and professional services firms across the globe rely on Insightsfirst. Seize relevant opportunities and drive insightful conversations. You need copious amounts of data to make decisions and stay ahead of the competition. Data sources need to be vetted, processed and curated for specific user groups so that decisions can be made effectively. We make it easy for you to make better decisions.

Pros

  • Navigation Ease
  • User Interface
  • Customization
  • Insights
  • Customer Support

Pathmatics by Sensor Tower

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

Pros