inQuba Journey Cloud vs. Forsta

inQuba Journey Cloud is a next-generation Customer Journey and CX SaaS platform for analyzing and optimizing customer experience, customer acquisition, retention, conversion, channel and customer cost-of-ownership strategies. inQuba uses diverse data sets, advanced analytics and AI to provide deep insights into customers experiences, journeys and behaviour. Using these insights, the voice-of-the-customer and its proprietary methodology inQuba tests and optimizes the effectiveness of execution, servicing and customer engagement strategies towards ROI goals.

Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth.