G2 Vendor Directory

InMobi vs. Brand+ Marketplace (formerly Smaato)

A side-by-side comparison based on G2 review data.

MetricInMobi

by InMobi

Brand+ Marketplace (formerly Smaato)

by Verve Group

Overall rating3.64.4
Review count1413
Ease of use8.48.0
Ease of setup8.09.3
Quality of support8.49.4
Meets requirements8.28.0
NPS-7.14285766.666667
Small Business50.0%30.0%
Mid-Market35.7%60.0%
Enterprise14.3%10.0%
Total page views22956
Total LLM citations77923

InMobi

At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users.

Pros

    Brand+ Marketplace (formerly Smaato)

    Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

    Pros