G2 Vendor Directory

Informa TechTarget Portal (Priority Engine) vs. Lead411

A side-by-side comparison based on G2 review data.

MetricInforma TechTarget Portal (Priority Engine)

by Informa TechTarget

Lead411

by Lead411

Overall rating4.34.5
Review count453482
Ease of use8.69.0
Ease of setup8.69.3
Quality of support9.09.1
Meets requirements8.58.8
NPS50.22522568.75
Small Business9.1%70.6%
Mid-Market40.7%22.1%
Enterprise50.2%7.3%
Total page views9161,225
Total LLM citations9,41311,112

Informa TechTarget Portal (Priority Engine)

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties.

Pros

  • Intent Data
  • Insights Value
  • Ease of Use
  • Lead Generation
  • Buyer Intent
  • Contact Information

Lead411

Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, and direct customer outreach with the built-in email tool Reach, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Ask about Unlimited Data!

Pros

  • Contact Information
  • Ease of Use
  • Data Accuracy
  • Lead Generation
  • Accuracy
  • Accurate Data