Infor Integrated Business Planning (IBP) vs. TELUS Trade Promotion Management

In today's market, both customers and distributors expect highly customized products to be delivered quickly, accurately, and cost-effectively. The 3D interactive configuration tools provide a unique and engaging customer experience, setting your brand apart. Delivering exactly what the customer ordered, on time and at the right price, enhances brand reliability and customer loyalty.

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization.