G2 Vendor Directory

Influential powered by Captiv8 vs. Traackr

A side-by-side comparison based on G2 review data.

MetricInfluential powered by Captiv8

by Captiv8

Traackr

by Traackr

Overall rating4.74.3
Review count505389
Ease of use9.28.3
Ease of setup9.38.5
Quality of support9.68.8
Meets requirements9.38.3
NPS76.54075546.753247
Small Business24.6%37.5%
Mid-Market25.0%28.3%
Enterprise50.4%34.2%
Total page views788644
Total LLM citations2,8828,271

Influential powered by Captiv8

Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook. For more information, visit www.captiv8.com

Pros

  • Campaign Management
  • Influencer Management
  • Ease of Use
  • Customer Support
  • Helpful
  • Time-saving

Traackr

Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages.

Pros

  • Ease of Use
  • Campaign Management
  • Influencer Management
  • Detailed Information
  • Metrics Tracking
  • Customer Support