G2 Vendor Directory

influence.co vs. Popular Pays

A side-by-side comparison based on G2 review data.

Metricinfluence.co

by influence.co

Popular Pays

by Popular Pays

Overall rating4.44.4
Review count17279
Ease of use9.09.0
Ease of setup6.79.0
Quality of support8.69.4
Meets requirements8.18.8
NPS76.47058857.509158
Small Business70.6%38.4%
Mid-Market23.5%39.4%
Enterprise5.9%22.2%
Total page views87296
Total LLM citations7181,772

influence.co

For the last 4 years, weve built the largest community of real humans in the influencer economy. We work with 170k+ influencers, 35k+ brands, and 10k+ agencies. Our platform instantly allows you to discover, engage, and connect with influencers via a single end-to-end solution. No more manual spreadsheets. No more managed services. No more spending countless hours on Instagram to connect with the best talent.

Pros

  • Social Media Management
  • Ease of Use
  • Helpful

Popular Pays

Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints.

Pros

  • Ease of Use
  • Helpful Staff
  • Intuitive
  • Customer Support
  • Quick Response
  • Communication