G2 Vendor Directory

Improvado vs. IPRoyal

A side-by-side comparison based on G2 review data.

MetricImprovado

by Improvado

IPRoyal

by IPRoyal

Overall rating4.44.7
Review count931,096
Ease of use8.49.5
Ease of setup7.89.5
Quality of support9.19.5
Meets requirements8.89.3
NPS59.34065987.394958
Small Business33.3%93.8%
Mid-Market51.6%4.3%
Enterprise15.1%1.9%
Total page views51243,311
Total LLM citations4,83362,774

Improvado

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

Pros

  • Helpful
  • Customer Support
  • Intuitive
  • Integrations
  • Customer Insights
  • Implementation Ease

IPRoyal

IPRoyal is a proxy provider offering residential, ISP, datacenter, and mobile proxies to enterprises and SMBs. Its proxies integrate with common business tools and workflows, helping teams run data operations at scale. IPRoyal supports a wide range of business activities, including web scraping, brand monitoring and protection, ad verification, market research, social media management, SEO monitoring, SERP data gathering, eCommerce, and web testing.

Pros

  • Setup Ease
  • Customer Support
  • Ease of Use
  • Reliability
  • Proxies
  • Proxy Quality