G2 Vendor Directory

Improvado vs. Hevo Data

A side-by-side comparison based on G2 review data.

MetricImprovado

by Improvado

Hevo Data

by Hevo Data

Overall rating4.44.4
Review count93297
Ease of use8.49.1
Ease of setup7.89.1
Quality of support9.19.1
Meets requirements8.88.7
NPS59.34065958.020478
Small Business33.3%39.3%
Mid-Market51.6%49.2%
Enterprise15.1%11.5%
Total page views5121,594
Total LLM citations4,83315,589

Improvado

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

Pros

  • Helpful
  • Customer Support
  • Intuitive
  • Integrations
  • Customer Insights
  • Implementation Ease

Hevo Data

Hevo is a no-code ELT platform built on three principles: simplicity, reliability, and transparency. Connect your sources to leading data warehouses in 5 minutes with no engineering effort required. With automated scaling, fault-tolerant architecture, transparent pricing, and end-to-end visibility, Hevo keeps your data accurate and your pipelines running smoothly.

Pros

  • Ease of Use
  • Customer Support
  • Easy Integrations
  • Easy Setup
  • No-coding
  • No-Code Development