G2 Vendor Directory

Improvado vs. ExtendInsights

A side-by-side comparison based on G2 review data.

MetricImprovado

by Improvado

ExtendInsights

by CloudExtend by Celigo

Overall rating4.44.5
Review count9349
Ease of use8.48.6
Ease of setup7.88.5
Quality of support9.19.1
Meets requirements8.88.7
NPS59.34065965.306122
Small Business33.3%40.8%
Mid-Market51.6%55.1%
Enterprise15.1%4.1%
Total page views512462
Total LLM citations4,833859

Improvado

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

Pros

  • Helpful
  • Customer Support
  • Intuitive
  • Integrations
  • Customer Insights
  • Implementation Ease

ExtendInsights

Start working from one place without jumping between systems. ExtendInsights connects your business data across NetSuite, Salesforce, HubSpot, Google Analytics, Stripe, Chargebee, and more directly into Excel. There, you can analyze, update, and report on live data without time-consuming exports, CSV processes, or manual rework. Instead of exporting from each system and stitching data together manually, ExtendInsights lets you access everything in one place—live, connected, and ready to go. Writeback is also available for NetSuite, Salesforce, and HubSpot.

Pros

  • Ease of Use
  • Integrations
  • Data Management
  • Data Integration
  • Salesforce Integration
  • Setup Ease